The first edition of the "Luxury Summit hosted by Bugatti" took place on June 14 at Château Saint-Jean in Molsheim, the brand's cradle. This event brought together influential media, prestigious houses and renowned experts to explore the future of luxury in a constantly changing world.
The summit was designed as a platform to explore current trends and shape the future of luxury. Discussions and a workshop were led by Rebecca Robins, author and specialist in the world of luxury, in collaboration with special guests such as luxury experts and leaders of major houses. Professor Ashok Som gave the first speech entitled "Structural changes in luxury", highlighting the consequences of the COVID-19 pandemic on the behavior of luxury consumers.
Luxury brands must adapt to a clientele in search of something new after two years of restrictions.
Consumers are now interacting with brands even faster and companies must reinvent their buying journey by offering innovative and unique multi-channel experiences.
A discussion on the theme "Retail and hospitality 3.0: redefining customer experience" followed, highlighting the importance of creating a connection with the consumer to arouse desire.
The seamless customer experience is also essential, with a smooth transition between the different channels and personalized interaction each time.
Luxury brands must offer impeccable service and use technologies such as artificial intelligence and augmented reality to increase their visibility and attract new customers.
Another panel entitled "Tech as an ultimate customer relationship enabler" explored how technology can complement the human aspect of luxury. The speakers discussed the use of augmented reality, digital assets such as NFTsand blockchain technology to strengthen the customer experience and provide full transparency on the sourcing and creation process of luxury products.
The last panel of the day addressed the theme of sustainability in luxury, highlighting the growing importance of sustainability for customers, especially the younger generations. Luxury brands must meet this demand by offering sustainable alternatives and adopting circularity strategies.
The use of blockchain technology makes it possible to offer full traceability of products and facilitate resale, while increasing transparency for consumers. Finally, a workshop on the theme of long-livedness and health was led by Dr. Dominik Duscher, a specialist in regenerative medicine.
In particular, he stressed the importance of a healthy and personalized lifestyle, combining adapted nutrition, fasting diet and exercise program to live longer and healthier.
Dr. Duscher's work focuses on personalized medicine and predictive and preventive approaches, as well as the use of artificial intelligence to identify potential health threats.
His research on epigenetics has shown that genetics is not as immutable as thought, and that lifestyle changes can significantly slow down the process of cellular aging.
Dr. Hannes Gurzki, a renowned Expert and Researcher, had the pleasure of closing this day spent exploring the future of luxury. In his speech, he identified what would always define a luxury brand, in an immutable way, regardless of the technological changes that could occur in the future. This secret ingredient is the paradox.
For him, a luxury brand must be both rare but flourishing, innovative but strong with a rich heritage, physical and digital, international but locally rooted, and focused on technology while remaining human-centered.
In a world where artificial intelligence can make things more effective and predictable, it is the touches of humanity, these little surprises, that will make experiences exceptional and mark the consumer's memory.
After an afternoon rich in debate, the evening festivities began with an aperitif during which lacuvée EB02 Carbon Champagne for Bugatti was served. The guests were then invited to a gala dinner, highlighting French gastronomy in all its splendor.
This dinner was prepared by chef Paul Stradner, 2 Michelin stars, from the Villa René Lalique restaurant.
The guests were able to enjoy an exceptional moment, in a sumptuous setting, conducive to exchanges and meetings.
This first edition of the Luxury Summit hosted by Bugatti brought together major players in the luxury industry to discuss trends, challenges and opportunities in a constantly changing world.
The discussions highlighted the importance of adapting to new consumer expectations, the use of technology to create unique and personalized experiences, the commitment to sustainability and circularity, as well as the harmonious integration of digital and people into the world of luxury.Bugatti, faithful to its heritage of excellence and innovation, was able to organize an event that lives up to its reputation, offering a platform for exchange and reflection.
This first edition marks the beginning of a series of luxury summits that promise to explore even more deeply the challenges and evolutions of the industry, while highlighting the very essence of the Bugatti brand: elegance, ingenuity and rarity.
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